Unilever will discontinue the famous Choco Taco


New York (CNN Business) — It’s time to say goodbye to Choco Taco.

The beloved Klondike product, an ice cream packaged in a taco-shaped cone, will be discontinued.

“Over the last 2 years, we have experienced an unprecedented spike in demand across our entire portfolio and have had to make very tough decisions to ensure availability of our entire portfolio nationally,” a Klondike brand representative told CNN Business. in an email, adding “we know this can be very disappointing.

Choco Tacos may still be around while vendors deplete their inventory, the representative said.

During the pandemic, it was common for companies to downsize their portfolios to help meet demand for their most popular items. But even the least popular products have devoted fans who are upset about the decisions.

“Choco Taco fell”, declared a Twitter user. “They always take away the best” another pondered. Others took Klondike to task for the decision.

choco taco

The Choco Taco has been discontinued.

The Choco Taco was born in the early 1980s, according to a 2016 article in Eater. At first it was mostly available through ice cream trucks. Over time, Unilever, which now owns the Klondike, began distributing the product more widely.

Ice cream in a waffle cone with toppings is not that innovative. But ice cream in a taco-shaped cone was a game changer, according to inventor Alan Drazen.

“When you eat a sugar cone, you usually eat the nuts, chocolate and ice cream on top,” Drazen told Eater. “With the Choco Taco you have the ice cream, the cone, the nuts and the chocolate in every bite.”

For many, the Choco Taco evokes old memories of biting into a cold dessert on a hot summer day. Others may have more recent memories, especially since Taco Bell, which used to sell the product years ago, brought it back to some stores for a limited time earlier this year.

However, not all hope is lost. Some notable fans are already trying to find a way to resurrect the Choco Taco:

“I would like to buy the rights to the Choco Taco and prevent it from melting from the childhood of future generations,” tweeted Reddit co-founder Alexis Ohanian, to Unilever, the Klondike parent company. patrick shriver answered that he would “get into this”.





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